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Title
Text copied to clipboard!Digital Specialist
Description
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We are looking for a highly motivated and experienced Digital Specialist to join our team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns that promote our company and its products or services. This role plays a key part in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
The Digital Specialist will work closely with the marketing, design, and content teams to ensure cohesive and effective digital strategies. You will be expected to stay up-to-date with the latest digital trends and technologies, and use data-driven insights to optimize performance across all digital channels.
Key responsibilities include managing SEO/SEM, email marketing, social media, and display advertising campaigns. You will also be responsible for measuring and reporting on the performance of all digital marketing campaigns and assessing against goals (ROI and KPIs). The ideal candidate should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
This position requires excellent analytical skills, creativity, and a passion for digital innovation. You should be comfortable working in a fast-paced environment and managing multiple projects simultaneously. A background in marketing, communications, or a related field is preferred, along with hands-on experience in digital marketing platforms such as Google Ads, Facebook Business Manager, and marketing automation tools.
If you are a strategic thinker with a passion for digital marketing and a desire to make a measurable impact, we encourage you to apply for this exciting opportunity.
Responsibilities
Text copied to clipboard!- Develop and execute digital marketing strategies
- Manage SEO/SEM, email, social media, and display advertising campaigns
- Monitor and analyze campaign performance metrics
- Collaborate with internal teams to create landing pages and optimize user experience
- Identify trends and insights to optimize spend and performance
- Utilize strong analytical ability to evaluate end-to-end customer experience
- Manage and maintain the company’s website and social media presence
- Stay up-to-date with the latest digital marketing trends and technologies
- Create and manage content for digital platforms
- Report on ROI and KPIs for all digital campaigns
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing, Communications, or related field
- Proven experience in digital marketing or related role
- Strong knowledge of SEO, SEM, Google Analytics, and CRM tools
- Experience with social media platforms and digital advertising
- Excellent written and verbal communication skills
- Ability to manage multiple projects and meet deadlines
- Creative thinking and problem-solving skills
- Familiarity with HTML, CSS, and content management systems is a plus
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing
Potential interview questions
Text copied to clipboard!- What digital marketing platforms are you most experienced with?
- Can you describe a successful digital campaign you managed?
- How do you stay current with digital marketing trends?
- What metrics do you use to measure campaign success?
- How do you approach SEO and SEM strategy?
- Have you worked with marketing automation tools? Which ones?
- How do you handle tight deadlines and multiple projects?
- What is your experience with content creation for digital platforms?
- How do you collaborate with other departments on digital initiatives?
- What challenges have you faced in digital marketing and how did you overcome them?
